Hello again everyone, I can now share the piece I submitted for the Semi-final round of the global talent search! I'm so happy and grateful to be through to this round, and the briefs have been really fun to work on.
I thought I'd share my process of creating this latest piece with you. It took about a week in total to create. The brief was to design for the same cafe owner (Sunny Spindler), who wanted the teacup set for her cafe. This time she is creating a recipe book and needed a front cover design - either depicting a cafe scene or focusing on the desserts - or a bit of both! If you'd like to know more about the brief and why it was set, pop over to the Lilla Rogers blog to read more about it here.
I started off just having a bit of fun playing with my paints just to see where it would take me. Created a colour palette, and then I started drawing out some rough pencil sketches of what the layout could be. This all took me perhaps a couple of days. I started with the text which I knew would I wanted to paint, and wanted to try out with the cafe pen outline to see how it looked/sat together.
When I sketch layout ideas, I divide an A4 page up into smaller boxes and just loosely sketch out formats, to get a feel of what might be a strong design.
Unless I have been briefed a specific colour palette to use, I generally follow a palette a little bit more loosely. If I feel I need to add in a darker colour, a neutral or a highlight then I will.
When drawing the people, I looked up a few outfits they could wear on Pinterest and then made my own versions. I really enjoyed drawing these cafe people and coming up with their different expressions. Sometimes if I struggle with a pose I might look up some on the internet to get more of an idea, or if I can I just look at my own hands/body to see the correct angle to draw.
Drawing the cakes, I liked what I had created for the first round, so I wanted to do more in the same style - pen outline with loose watercolour behind. I scanned in all my drawings and started to add them into Photoshop. I tried out putting the cafe goers into a rough repeat pattern, which I liked but wanted to include the cafe also…
A while later on Photoshop I got to this stage below, just trying to figure out where to put the different elements - loosely following my rough layout sketch. I then went back and painted a few more things I wanted to try adding in. I continuously save my different stages of work, and end up with about 18 files by the end. That way, if I need to go back to a point and take an element out it is much easier to do. Plus I can compare which looks the strongest.
I then incorporate those new drawings, like the take-away bag, the hand, and the lights in the cafe etc, into the cover design, while taking other bits out, and adding final details and effects. I wanted the overall feel of the cover to be fresh and interesting. And here's the finished piece below… Ta daaa!
Thanks for having a look into how I work and I hope it was interesting. The opportunity to vote is still open until Monday 5th at 5pm BST in the UK, or 9am PT/ 12 noon EST. The overall winner will receive artist representation by Lilla Rogers for 2 years. I'd really appreciate it if you had a little time to spare to cast a vote here. And you can follow the competition along on Instagram with Lilla Rogers here, or Make Art That Sells here. Or me! - here.
If you'd like to see my new work on a monthly basis, please feel free to sign up to my newsletter in the below form. Thanks again and have a great week! - I'll let you know the outcome… The 6 finalists will be announced on Wednesday 7th September (2016). Eek!